About Waterdrop
The story behind the cube
It all started with a simple question:
Why isn’t drinking water more exciting or more sustainable?
In 2015, Waterdrop’s founder, Martin Donald Murray, was working in the corporate world when he noticed two things: people weren’t drinking enough water, and plastic bottles were everywhere. He believed there had to be a better way, something that encouraged healthy hydration while reducing our impact on the planet.
So he teamed up with a small group of like-minded innovators and wellness lovers to create something different: a tiny cube that transforms water into a flavorful, vitamin-rich experience. No sugar. No plastic. No waste.
What started as a bold idea in Vienna soon became a movement. With a clear mission and a lot of passion, the Waterdrop team built a global brand that helps people drink more water and do better for the planet, one Microdrink at a time.
Today, their vision is shared by millions around the world, including top athletes, eco-conscious communities, and everyday people who simply want to live better.
Core Goals and Commitments
Encourage Healthier Hydration Habits
Waterdrop’s core focus is to make drinking water more enjoyable and accessible. By offering flavorful, sugar-free Microdrinks infused with vitamins and natural extracts, the brand helps people build consistent hydration habits. Their goal is to support physical and mental well-being through better daily routines — all while keeping hydration clean, simple, and functional.
Reduce Plastic Waste Globally
Waterdrop is deeply committed to eliminating single-use plastic. By replacing traditional bottled beverages with compact Microdrinks and reusable bottles, the company has already helped reduce over 30 million plastic bottles. Their entire product ecosystem is designed to minimise waste, from packaging to shipping, proving that sustainability can be seamless.
Lead in Sustainable Innovation
Innovation at Waterdrop is guided by eco-conscious design. Every cube, bottle, and package is created to reduce environmental impact, using recyclable materials and lightweight formats that lower CO₂ emissions. Compared to standard bottled drinks, Waterdrop products produce up to 98% fewer carbon emissions, making each sip a smart step toward a greener future.
Expand Global Access to Eco-Friendly Hydration
As a growing global brand, Waterdrop aims to make sustainable hydration available to everyone. With over 40 stores and pop-up locations worldwide, their presence continues to expand in wellness-minded communities. Through personalised hydration plans and accessible online platforms, they ensure their mission reaches people wherever they are.
Educate & Inspire
Waterdrop doesn't just sell hydration products; they advocate for conscious living. Their content, community challenges, and wellness tools are designed to educate users about hydration, sustainability, and self-care. By partnering with athletes and major sporting events, Waterdrop brings this message to the mainstream and inspires a mindful and motivating lifestyle.
Support Ethical & Social Impact
Beyond reducing waste, Waterdrop is dedicated to creating social value. Their partnership with Plastic Bank supports the ethical collection of ocean-bound plastic while providing stable incomes for communities in need. These efforts align with the United Nations Sustainable Development Goals and reinforce Waterdrop’s belief in business as a force for good.
